Rinkodaros strategijos universiteto studentai, Tarptautinė rinkodara ir vadyba


It is concluded that traditional marketing tools and principles are not immediately applicable to respond to the needs of higher education institutions, because they are based on seller-consumer models.

rinkodaros strategijos universiteto studentai be 15 ar 15 akcijų pasirinkimo sandorių

The role of higher education institutions should be conceptualized through models of partnership and cooperation. It is also important for institutions of higher education to be able to identify the needs of various student sub-groups and respond to those needs via differentiated marketing strategies.

The paper proposes to apply target marketing tools, as they do not require increases in expenditures.

rinkodaros strategijos universiteto studentai protingos dvejetainės parinktys

Equally, it is important to note that marketing in higher education is a profoundly complex process, which needs careful formulation and evaluation, including selection of appropriate evaluation indicators. Only by taking into account all these considerations can an institution of higher education expect to achieve its marketing goals, satisfaction of its stakeholders and their meaningful feedback.

Well formulated marketing strategies play an important role in the process of quality assurance, achievement of institutional goals and modernization.

rinkodaros strategijos universiteto studentai prekyba centriniais nemokamais signalais